What does a writer do for a living. Prior to writing the masterpiece, that is. Content marketing seems to be the answer and it's a subject I'm learning more about, some of it good. The most noticeable thing I've noticed is that a lot of content websites are not designed to be read by a human being, but exist either to attract the attention of Google to other sites, where the real selling is going on. At this point, I should be including a link to a tenuously connected website - selling antique typewriters perhaps.
So I've joined a couple of freelancing websites. They pay about a penny a word, which, bearing in mind that you can't just pick up jobs one after the other, means knocking off a 1000 word piece in an hour to make it worthwhile, in terms of the money that is. Another site has jobs of as little as 100 words - at the same rate. It seems to me that once you know what you're doing you may be able to bang them out without much thought - but it has to be said getting my head around what a website selling car tyres wants to the extent that I can write 250 words, all for £2.50, is not an attractive prospect. Currently I can't imagine it taking less than an hour to work out what I was going to write, check against their style, purpose and audience and then write it.
One of the jobs I came across was an invitation to write a blog post on how much money to give your girlfriend's parents for Chinese New Year. I have some experience of this. So I thought I would put myself to the test, see if I could bang it out in half an hour and then see if they accepted my offer - this is in reverse to the normal order of things but my main aim was to see if I could quickly write something suitable, at least on a subject I knew something about. This one at least didn't have to be particularly search engine optimised or contain links to manufacturers of red envelopes!
So, I wrote the post in about half an hour, which would have been viable. Sadly, the customer chose another offer, but, rather than waste it, here it is, a short piece for the uninitiated on how to play red envelope roulette.
How much money should
you give your girlfriend's parents for Chinese New Year?
Chinese New Year is
approaching for the first time since you got together with your
girlfriend, or perhaps the first time since she made the big step of
telling her parents about you – make no mistake, telling the
parents about a suitor, particularly a foreign one, is a significant
milestone in a relationship. Your girlfriend will of course be
visiting her family, assuming she has already left home and you may
even be accompanying her. Naturally, you want to make a good
impression, aware of how important this is, particularly given your
status as an outsider. And so the issue of hong bao (red envelopes)
arises.
Initially, particularly
if you have not been in China for long, you may have difficulty with
the idea of giving envelopes stuffed full of money to family or
friends. To your mind, gifts are more personal and hard cash seems
rather mercenary – as if you’re saying exactly how much they’re
worth. People do give money as a gift in the west but it is often in
the form of tokens and more likely to be for children. Lets face it,
a gift of money says to you “I really couldn’t think of what to
get you and I didn’t want to risk getting it wrong”.
This is something you
just have to get over! You are not going to single-handedly change
Chinese culture and as you come to a deeper understanding of it, you
will see that this practice is not so strange or mercenary. Bear in
mind that giving money is not unheard of in European culture – for
example pinning money to the bride’s dress in Italy. Nevertheless,
you know you are going to be judged on how much you give and upon
whether you get the figure right, avoiding inauspicious numbers. Get
it right and you may well have smoothed the way to a fruitful
relationship with those who may one day become your in-laws. And what
goes around comes around – strong family relationships can be very
helpful in Chinese society, particularly in terms of getting started
out in married life and providing childcare.
Fortunately, you have
one asset up your sleeve – your girlfriend. You love her. You trust
her. She understands the culture. The simple answer is, you should
let her decide. She knows best. Really. Talk to her about it, tell
her how you feel about it and discuss what you can afford – there
may be alternative figures depending on how much you have spare. But
do not skimp. There really is no point and it will only get you into
trouble. The likelihood is that you are well paid compared to most
local people and even if you are short of money at the moment, as far
as they’re concerned you should be well off. The fact is, this is
more important than a couple of nights out with your mates as you
enjoy ten days off work. You should listen to her while expecting her
to listen to you too. And then do what you’re told.